Page 10 - Jewish News_February-2021

10A February 2021 FEDERATION NEWS

Where your dollars go Community Security Director update

CELEBRATING 60 YEARS This series highlights mission-based programs and projects that are supported by
The Jewish Federation of Sarasota-Manatee. Funding for these initiatives is de-

OF PREPARING INTELLECTUALLY CURIOUS rived from the Annual Campaign. The series helps to explain where your generous
dollars are spent and features certain initiatives that enrich the lives of Jews living
STUDENTS FOR LIVES OF GREAT ACHIEVEMENT! in Sarasota-Manatee, local projects with area partners, and overseas programs that
support the social and humanitarian needs of Jews in Israel and around the world.
Your generous support is found in our tenet of tikkun olam – repairing the
world!
New College alumni go on to careers Your community newspaper

of great distinction in the sciences, By Marty Katz, Sr. Dir. Communications & Marketing

law, government, science, medicine, A Advertising sales help offset the ex-
vital part of The Jewish Fed-
education, and business.
eration of Sarasota-Manatee’s
penses, but they do not cover all of
mission is to engage the Jewish
the pandemic, we have seen a 25% de-
community. Our monthly community them. It’s also worth noting that during
Matt Mancini, a Sarasota native newspaper, The Jewish News, is one crease in advertising sales.
who graduated in 2020, finished way we do so. I commend the leadership of the
his undergraduate career in physics Federation, which has
with more published papers than made the decision that
a doctoral graduate. He is now it is well worth the on-
at Penn State University, pursuing going expenses of the
a Ph.D. in the top-ranked National paper. The Jewish News
Science Foundation research is seen as a community
service tool for us and
graduate program. our local Jewish orga-
50 Years For over 51 years, the newspaper nizations, allowing readers to:
has celebrated Jewish life in Sarasota ‹ Understand what is happening in
and Manatee counties. Over the years, the ever-evolving Federation
LEARN MORE: NCF.EDU the paper has become a well-respected ‹ Learn about organizations such
publication by our readers and adver-
as JFCS, Aviva, ORT, Hadassah,
tisers. Each month, 12,000 copies of NCJW and AJC; and Chabad, Re- By Jeremy Lisitza, Director of Innovation and Volunteer Engagement
the paper are mailed to our readers and form, Conservative, Reconstruc-
another 3,000 are placed at 80 locations tionist and Humanistic synagogues
around Sarasota-Manatee. According ‹ Find out about upcoming events in
to our last audit at the end of 2019 by the Happenings section of the pa-
Circulation Verification Council, 78% per
of our readers are 55+, 25% keep the ‹ Read commentary from local and
paper for a month or longer and each national rabbis, educators and
copy is read by 3.1 people. thinkers
For many of our fellow Federa- ‹ Keep up-to-date on top Israeli
tions and independent Jewish news- news
papers around the country, the picture ‹ Stay in touch with what is avail-
DID YOU hasn’t been so rosy. Many are strug- ‹ Master the monthly Jewish-themed
able for the youth in our local com-
gling to keep their publications afloat,
munity
and for some, the pandemic has been
KNOW? a nail in the coffin. We hear stories of al publication, Shalom SRQ, which is
crossword puzzle!
The same can be said of our annu-
page-counts of Jewish newspapers be-
ing drastically scaled back or papers
The Jewish eliminated entirely. We are fortunate, seen as a vital piece for our growing,
local Jewish community.
that as a community, we have been able
Community to keep our paper going and even ex- nation to offset the costs of these
If you would like to make a do-
pand over the years.
has
doubled proposition. The production of the pa- publications, please visit jfedsrq.org/
However, it is not an inexpensive
jewish-news. On behalf of the staff and
in size. per includes a freelance editor/design- leadership who support these import-
Has your business? er, printing costs, mailing fees, postage ant publications, thank you in advance
and local distribution expenses. We for your generosity!
also spend many hours of staff time to I would love to hear your thoughts
ACT NOW to reserve your space in upcoming work with the editor, write articles, cre- on our publications. I can be reached at
editions of The Jewish News: ate ads and manage our proofreaders. mkatz@jfedsrq.org or 941.706.0033.

ISSUE DEADLINE
MARCH ......................Feb. 1, 2021
APRIL .........................Mar. 4, 2021
MAY ...........................Apr. 2, 2021
JUNE ..........................May 3, 2021
JULY ...........................June 4, 2021
AUGUST ....................July 2, 2021

Contact Adam Kaplan at
akaplan@jfedsrq.org
or 941.552.6307.

Download the Media Kit at
JFEDSRQ.org/Advertising

*Statistics compiled from a survey of our publication
by the Circulation Verification Council