Page 6 - Before We Meet

MARKETING ELEMENTS

PROPERTY
1 SIGNBOARDS
McGrath signboards are highly recognisable and
synonymous with a quality property. We
strategically place them to create a street presence
and engage passing prospective buyers.

PROPERTY
2 BROCHURE
We print high quality brochures and flyers to conduct local
marketing campaigns, including letterbox drops and direct
mail. Prospective buyers at open inspections often request a
brochure to take away to assist their decision process.

DIGI TAL EDI TORI AL
3 M ARKETI NG 5 + PR
An editorial review of your property is
We target the 86%* of buyers who use the
very valuable. Our centralised, in-
internet as their primary search tool, including
house property PR department may
Realestate.com.au, Domain.com.au, Chinese submit your property for editorial
Website Myfun, All homes.com.au, consideration to local, metro and
Homely.com.au, Homebound.com.au, national publications. This process
Inspectrealestate.com.au as well as our McGrath has been developed in collaboration
website. Listings include your property photography with some of Australia’s most
and floorplans, and we can also organise respected property journalists. Our
interactive floorplans, an e-brochure, online video successful formula yields a
consistently high percentage of media
and your own property microsite.
coverage.

PRI NT
4 MEDI A

Buyers use print media to help organise their
shortlist and understand comparable
properties. We often use national and local
print media to create demand.