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partners and customers, especially with cloud-based technologies creating new possibilities

for content creation, management, and delivery. We are convinced that a strong tech stack
will be the key differentiator going forward to establish reliable hybrid integrations in both on-
prem and multi-cloud environments. Furthermore, platforms like CABSAT will undoubtedly
increase our potential for strategic alliances and ensure a reliable forum to expedite the

adoption of current market trends.”

Jonas Michaelis, Head of Operations, Techtriq, stated: “At CABSAT 2023, our focus was on
generative Artificial Intelligence tools, as they offer tremendous potential to media
companies both in the MENA region and worldwide. For instance, we completely integrated

ChatGPT into qibb in January of this year, providing us and our customers with improved
options for even more efficient professional media workflows in our cloud-based integration
platform. With our participation, we were able to highlight the competitive advantages of
these tools and look forward to their widespread adoption for the sector’s advancement.”

For the first time, this year CABSAT is co-located with the inaugural edition of Integrate

Middle East, which brings together the region’s global professional audio-visual (Pro AV)
and media technology communities.

For more information, visit: www.cabsat.com

-Ends-

About Dubai World Trade Centre:

With a vision to make Dubai the world’s leading destination for all major exhibitions,
conferences, and events, DWTC has evolved from being the regional forerunner of the fast-
growing MICE industry into a multi-dimensional business catalyst, focusing on Venues,
Events and Real Estate Management. Complementary to the primary service offerings are a

range of value-added services from media/advertising, engineering and technical
consultation and wedding planning, security services, and an award-winning hospitality
portfolio.

About CABSAT:

With a history of over 28 years, CABSAT is the only specialised event that draws more than

14,000 business professionals from the MEASA region's media, content, and digital
industries. Over the years, the event has welcomed the highest number of regional
attendees, including engineers, system integrators, and broadcasters from the content
creation, broadcast, and satellite industries, as well as content buyers, sellers, producers,

https://www.zawya.com/en/press-release/events-and-conferences/business-growth-opportunities-and-
emerging-industry-trends-in-the-spotlight-on-day-2-of-cabsat-2023-fpe4mrbh