Page 132 - SOBHA REALTY PR REPORT - NOVEMBER 2024

Sobha Realty’s unfolding story of superior

craftsmanship and timeless legacy

A cornerstone of Sobha Realty’s success is its Backward Integration Model, a pioneering approach
that enables the company complete control over every stage of project development

Published: Fri 29 Nov 2024, 11:53 AM

Sobha Realty, a leading global luxury real estate developer in the UAE, has carved a distinguished
legacy rooted in exquisite craftsmanship and unwavering commitment to excellence. Guided by its
ethos, ‘Art of the Detail’, the company harmonises every aspect of its developments—from design
to delivery.

This dedication to superior quality and innovation has positioned Sobha Realty as the second most
recalled real estate brand in the UAE, basis an independent survey, a recognition that underscores
its consistent focus on customer satisfaction, architectural excellence, and trust.
A cornerstone of Sobha Realty’s success is its Backward Integration Model, a pioneering approach
that enables the company complete control over every stage of project development. From
conceptualisation to completion, this in-house model ensures meticulous attention to detail,
timely execution, and superior quality. Leveraging the expertise of its architects, designers,

https://www.khaleejtimes.com/kt-network/sobha-realtys-unfolding-story-of-superior-
craftsmanship-and-timeless-legacy