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Press Release



                A Visionary Approach to Fostering Young Talent and Empowering Future Leaders: Sobha
                                                           Realty
                         ~ Elevates Ashish Parakh as Chief Sales and Marketing Officer at the age of 31 ~



             UAE, November 20, 2024 – Sobha Realty, a global leader in luxury real estate, is proud to announce the
             elevation  of  Ashish  Parakh  as  its  Chief  Sales  and  Marketing  Officer.  This  appointment  highlights  Sobha
             Realty’s firm belief in nurturing talent from within, empowering individuals who demonstrate grit, potential,
             and dedication to excellence.

             At the heart of Sobha Realty’s ethos is the principle articulated by its visionary founder, Mr. PNC Menon,
             who believes in “building people  before buildings.” This commitment is woven into the fabric of the
             organization, fostering a culture where talent is identified, developed, and given the opportunity to flourish.
             Mr. PNC Menon elaborates; "At Sobha, we believe in investing in people who exhibit determination and
             passion. It is our responsibility to provide them with the tools, guidance, and opportunities to grow into
             leaders who will shape the future of the industry."

             Mr. Ashish Parakh demonstrates this philosophy, having begun his journey as a Management Trainee and
             steadily rising to, at the age of 31, leading a team of over 700 professionals across key functions, including
             sales,  marketing,  channel  relations,  sales  operations,  and  hospitality.  His  leadership  ensures  seamless
             collaboration across these verticals, contributing significantly to Sobha Realty’s continued success.

             Reflecting on his journey, Mr. Ashish Parakh shared; "Sobha Realty’s belief in my potential and their
             commitment  to  my growth  have been pivotal  in shaping my career.  The trust  and  empowerment I’ve
             experienced here are unmatched and inspire me to deliver excellence every day."

             Sobha Realty’s approach  to  talent development emphasizes  identifying  potential,  fostering  leadership
             through mentorship, and creating opportunities for individuals to take on meaningful responsibilities early in
             their careers. This ethos has earned the company recognition as one of the ‘Best Workplaces for Millennials
             2024’ by Great Place to Work Middle East, further cementing its position as a preferred employer.
             As Sobha  Realty expands its footprint regionally and  globally, the  company remains steadfast in its
             commitment to nurturing talent and creating leaders from within. By investing in people, Sobha continues
             to build a future rooted in innovation, excellence, and shared success.



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