Page 3 - BRIDGESTONE PR REPORT - APRIL 2025
P. 3
PR Coverage
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 106,200
*Arabic Total Value of Spend 1:4 AED 424,800
English Total AED 182,800
*English Total Value of Spend 1:4 AED 731,200
TOTAL AED 1,156,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
