Page 54 - BRIDGESTONE PR REPORT - APRIL 2025

4/10/25, 9:59 AM Bridgestone Announces 2025 Motorsports Plan - Middle East News 247
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will also continue its title sponsorship and support of the Bridgestone FIA ecoRally Cup, an international competition in which non-professional drivers
compete with a focus on electricity efficiency using zero-emissions vehicles.
As a new undertaking in 2025, Bridgestone will begin supporting the KYOJO CUP, a series of races for female drivers as the official tyre supplier and
contribute to the realization of the diversification of motorsport culture.
In 2023, Bridgestone began reinforcing sustainable global motorsport activities in celebration of the 60th anniversary of its motorsport activities. As another
step of this journey, effective March 1, 2025, the company established a new motorsport management structure, which will enhance its motorsport initiatives
from a management perspective as it moves to the next stage. The company will continuously evolve these activities, reconnecting motorsport activities to its
“origin” as a tyre manufacturer and recommitting as a “Challenge for Excellence.” Bridgestone’s passion to race, to win, to embrace the ultimate challenge
drives its innovation to advance sustainable technology. Furthermore, the company promotes co-creation with society, partners, and customers, aiming for
the realization of a sustainable mobility society with sustainability at the core. This commitment is encapsulated in the message of “Passion to Turn the
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World “. Under this message, Bridgestone will demonstrate its challenge and pursuit of excellence, as well as its passion to race with many partners who
love motorsport and will enhance its brand power as a “sustainable premium brand.”
Bridgestone continues to evolve by supplying tyres that have been improved in performance based on the usage conditions and feedback from drivers and
riders across various racing categories, while ensuring safety and peace of mind based on our fundamental principle “tyres carry life” in development of
motorsport tyres. Furthermore, using races as a “mobile laboratory,” the company will connect refined technologies under extreme conditions to the
development of replacement car and motorcycle tyres for the next stage under the concept “From Circuit to Street.”

“Bridgestone will accelerate sustainability of the entire value chain, where it “produces,” “uses,” and “renews” tyres to raw material with motorsport tyres as
the starting point and spread it to the entire group with using races as a “Mobile Laboratory,’ To this end, we will evolve our motorsport activities to the next
stage with our new management structure leveraging the global motorsport insight and operational experience,” said Hiroshi Imai, Vice President and Senior
Officer, responsible for Motorsports tyre development and technology.

Bridgestone strives to achieve the corporate commitment of “Emotion: Committed to inspiring excitement and spreading joy to the world of mobility”
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described in “Bridgestone E8 Commitment ,” through sustainable global motorsport activities. Motorsports is Bridgestone’s passion – Always has been and
always will be.
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Bridgestone has an agreement to act as the exclusive tyre supplier for the NTT INDYCAR SERIES until 2030.

2024.9.13 Firestone to Continue as NTT INDYCAR® SERIES Exclusive Tire Supplier through Long-Term Extension
ENLITEN is a technology that evolves environmental performance while expanding basic performance and elevating all conventional performances. It
also pursues “ultimate customization” to sharpen the edge in performance which not only meets the apparent needs and potential wants of the
markets and customers, but also further inspires markets and customers by creating new value that they may not have imagined, according to the
characteristics of diverse vehicles and usage conditions.
Bridgestone has an agreement to act as the naming rights sponsor of the Bridgestone World Solar Challenge until 2031. The official website of the
Bridgestone World Solar Challenge can be found here.
2023.3.10 FIA PARTNERS WITH BRIDGESTONE ON ECORALLY CUP INITIATIVE
The Bridgestone Group established its corporate commitment, the “Bridgestone E8 Commitment,” to help it realize its vision: “Toward 2050,
Bridgestone continues to provide social value and customer value as a sustainable solutions company.” This commitment will serve as the Group’s
axis to drive management while earning the trust of future generations. The “Bridgestone E8 Commitment” consists of eight uniquely Bridgestone
values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to
creating through distinctly Bridgestone purposes and processes, together with employees, society, partners, and customers to help realize a
sustainable society.

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