Page 3 - EXEED CARS PR REPORT AUGUST 2023
P. 3
MEDIA MONITORING REPORT
(August 2023)
Exeed Cars
1 Press Release was issued for Exeed Cars
1 Media Invite was made for Exeed Cars.
1 Media Event was conducted for Exeed Cars.
2 Test Drives were conducted for Exeed Cars
3 Interviews were conducted for Exeed Cars
1 Biography was made for Exeed Cars
1 Media kit was issued for Exeed Cars
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 288,000
*Arabic Total Value of Spend 1:4 AED 1,152,000
English Total AED 684,200
*English Total Value of Spend 1:4 AED 2,736,000
TOTAL AED 3,888,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
