Page 3 - MOE ARABIC PR REPORT - SEPTEMBER 2024 (Part 3)

PR REPORT

Ministry of Economy

September 2024

15 Press Releases were issued for Ministry of Economy

8 Statements were prepared for Ministry of Economy
18 Speeches were prepared for Ministry of Economy

2 Media Invites were made for Ministry of Ministry of Economy

5 Interviews & Articles were conducted for Ministry of Economy
12 Event Media Coverages were conducted for Ministry of Economy

41 Content Development were made for Ministry of Economy
The Press Releases were sent to all local, Pan Arab English and Arabic publications.

TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

A r a b i c T o t a l A E D 25,425,700

*Arabic Total Value of Spend 1:4 AED 101,702,800

English Total AED 12,799,100

*English Total Value of Spend 1:4 AED 51,196,400

TOTAL AED 152,899,200

*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.