Page 815 - MOE ENGLISH PR REPORT - JANUARY 2025

World’s Coolest Winter campaign named Strategic

Partner of 1 Billion Followers Summit’s 3rd edition

World’s Coolest Winter campaign named Strategic Partner of 1 Billion Followers Summit’s 3rd
edition

8 Jan 2025 15:25

DUBAI (WAM)

The 1 Billion Followers Summit, the world’s first and largest event dedicated to shaping the content
creator economy, announced that the 5th World’s Coolest Winter campaign, launched in
collaboration between the Ministry of Economy and the National Agricultural Centre, has joined the
list of strategic partners of the Summit’s third edition, organised by the UAE Government Media
Office and hosted in the UAE from January 11-13, 2025 at Dubai’s Emirates Towers, DIFC and the
Museum of the Future, under the theme “Content for Good.”

The partnership aims to showcase the UAE's diverse tourist attractions and boost tourism by
highlighting the beauty of its winter destinations through strategic social media promotion.

With the 1 Billion Followers Summit's focus on content creators, the initiative offers a unique
opportunity to spotlight the exceptional experiences available at these destinations. This targeted
approach will broaden social media engagement, expand reach to both local and international
audiences, and attract key influencers and content creators to participate in the campaign,
amplifying its impact and ensuring its success.

https://en.aletihad.ae/news/business/4542551/world-s-coolest-winter-campaign-named-
strategic-partner-of-1