Page 19 - MBRF PR REPORT - APRIL 2025

Press Release

MBRF to participate in ADIBF 2025 to highlight its

knowledge-focused initiatives

MBRF will present a diverse range of knowledge and reading programs

Dubai, UAE, 15 April 2025- The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF)

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announces its participation in the 34 edition of the Abu Dhabi International Book Fair (ADIBF 2025),
one of the most prominent knowledge events locally and internationally. This event is set to be held from

26 April 2025 to 5 May 2025, at the Abu Dhabi National Exhibition Centre (ADNEC). During the ADIBF,
MBRF will showcase a wide array of knowledge-focused programs and reading initiatives, emphasizing
its inspirational vision of fostering knowledge and intellectual output in the region and beyond.

MBRF’s participation underscores its steadfast commitment to developing and expanding knowledge
content through direct engagement with audiences and key institutions in the books, publishing, and

distribution sectors. It aims to leverage the platform to explore opportunities for reinforcing strategic
partnerships and forging new ones that can influence the achievement of its strategic goals. Furthermore,

MBRF seeks to showcase its initiatives that enhance the societal knowledge infrastructure while
strengthening its presence at key regional and knowledge events.

His Excellency Jamal bin Huwaireb, CEO of MBRF, stated: “Our participation in ADIBF aligns with our
strategic vision to position Dubai and the UAE as a global hub for knowledge and intellectual production
while strengthening our role in fostering knowledge creation in the Arab world. Through this event, we

aim to deliver high-quality content that enriches intellect, inspires generations, and promotes the values
of innovation at the core of our programs and initiatives. It also provides an ideal platform to establish

lasting knowledge collaborations and to promote a strong culture of reading and creativity in society,
keeping pace with our aspirations for a prosperous, knowledge-driven future.”

In line with its participation, MBRF will highlight recent advancements in its flagship knowledge initiatives
and programs, including the Knowledge Lounge, Digital Knowledge Hub, Dubai International Program for
Writing (DIPW), and the Bil Arabi initiative. These will be presented through a series of discussion

sessions, interactive workshops, and open discussions featuring a selected group of authors and creators.
Furthermore, it will showcase sessions of the KnowTalks initiative, organized in collaboration with the

United Nations Development Programme (UNDP), and will convene a group of experts and specialists
from various fields to explore and discuss evolving global knowledge trends.