Page 97 - MBRF PR REPORT - APRIL 2025

4/29/25, 10:08 AM Abu Dhabi International Book Fair to feature 2,000 events
The ADIBF also includes an advanced technology section, “Digital Square,” showcasing the latest
innovations in the publishing industry.

He affirmed that the fair places special focus on Emirati publishers, providing a platform to showcase
their experience and achievements in the publishing industry, while fostering joint publishing and
translation programmes with Arab and international publishers.

Al Tunaiji also mentioned that ADIBF provides significant space for e-books and technology, providing
attendees with a look at the latest trends in publishing. The “Arts Corner” will showcase creative
projects related to book production, while the “Poetry Majlis” will feature both traditional and modern
poetry, highlighting local and Arab literary movements.

Al Tunaiji concluded that the fair’s rich and diverse offerings reflect its growing importance as a
leading global cultural platform in the publishing industry.

The ADIBF serves as a platform for national institutions to showcase a variety of innovative initiatives
aimed at enhancing cultural and intellectual awareness within the community, coinciding with the
“Year of Community.”

The Mohammed Bin Rashid Al Maktoum Knowledge Foundation (MBRF) is showcasing its activities
and initiatives that promote a culture of reading and strengthen the public’s connection with books.

In statements to WAM, Jamal bin Huwaireb, CEO of the MBRF, said that the ADIBF has become one
of the major international exhibitions, attracting significant global participation.

He noted that the foundation’s pavilion hosts over 100 diverse events, showcasing several key
initiatives.

These initiatives include “Bil Arabi,” “My Family is Reading,” the “Dubai International Programme for
Writing,” and “Knowledge Lounge,” along with numerous seminars and panel discussions.

Huwaireb emphasised that the fair is a key scientific and intellectual event, stressing the importance
of broad community involvement, especially among the youth, as reading is essential for knowledge
sustainability and cultural awareness.

Launched in 2013, the “Bil Arabi” is one of MBRF’s flagship initiatives aimed at promoting the Arabic
language globally, strengthening its use among youth on social media, and positioning it as a tool for
knowledge and innovation. The initiative focuses on increasing Arabic content on digital platforms,
developing research projects, and translating global resources into Arabic.

The “My Family is Reading” promotes daily reading habits within families by providing curated book
collections, including globally acclaimed works translated into Arabic, encouraging knowledge
enrichment across all age groups.

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