Page 3 - FDF PR REPORT - DECEMBER 2024 (ENGLISH)
P. 3
PR REPORT
Family Development Foundation
(FDF)
December 2024
5 Press Releases were issued for Family Development Foundation (FDF)
5 Statements were issued for Family Development Foundation (FDF)
2 Interviews were conducted for Family Development Foundation (FDF)
13 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 455
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 2,726,400
*Arabic Total Value of Spend 1:4 AED 10,905,600
English Total AED 437,400
*English Total Value of Spend 1:4 AED 1,749,600
TOTAL AED 12,655,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
