Page 12 - MINISTRY OF CULTURE PR REPORT - MARCH 2025

Press Release

To Foster a Sustainable Reading Culture
Ministry of Culture Launches ‘Reading Ambassadors Initiative’

Abu Dhabi, March 30, 2025: To mark the conclusion of Reading Month 2025, the Ministry of
Culture (MOC) concluded the National Reading Month 2025 with the launch of the Reading
Ambassadors Initiative, in collaboration with the Supreme Council for Motherhood and
Childhood, and the Federal Youth Authority. This initiative aims to cultivate a culture of reading
by identifying influential figures as mentors and literacy advocates. Through their efforts, MOC
seeks to empower communities, encouraging all segments of society to integrate reading into
their daily lives.

The inaugural edition of the initiative features Reading Ambassadors carefully selected across
four main categories: writers and pioneers, youth, volunteers, and children. These ambassadors
will play a crucial role in fostering reading habits within the community by launching and
implementing impactful initiatives across various channels. Additionally, they will actively
promote best practices and share success stories that inspire a culture of habitual reading. To
further embed reading as a daily practice, the ambassadors will propose innovative projects and
take an active role in their implementation at MOC-affiliated libraries and centres.

The Supreme Council for Motherhood and Childhood’s participation in this initiative follows its
announcement of Emirati Children’s Day 2025 theme ‘The Right to Identity and National
Culture’. The theme reflects the importance of instilling the principles of national identity among
children and youth, enhancing their ability to engage with, contribute to, and express their
cultural heritage, while bolstering their proficiency in the Arabic language, which is a
cornerstone of their identity.

By advancing this theme, the Council also seeks to encourage Arabic reading, strengthening
children’s connection to their native language while fostering local cultural and knowledge
exchange across different groups of society. This effort also supports the preservation of the
UAE’s key cultural artefacts like poetry, proverbs, wisdom, and traditional arts, aligning closely
with the vision and goals of the Reading Ambassadors Initiative.

Commenting on the initiative, His Excellency Mubarak Al Nakhi, Undersecretary of the
Ministry of Culture, reaffirmed the MOC’s unwavering commitment to promoting reading
through the continuous development and implementation of creative, sustainable initiatives.