Page 64 - MINISTRY OF CULTURE PR REPORT - MARCH 2025

4/2/25, 11:43 AM Ministry of Culture launches 'Reading Ambassadors Initiative'

Abu Dhabi [UAE], March 30 (ANI/WAM): To mark the conclusion of Reading Month 2025, the Ministry of Culture (MOC)
concluded the National Reading Month 2025 with the launch of the Reading Ambassadors Initiative, in collaboration with
the Supreme Council for Motherhood and Childhood, and the Federal Youth Authority.

ae.cheapflights.com
Australia Cheap Tickets - Book with Free Cancellation

Ad

This initiative aims to cultivate a culture of reading by identifying influential figures as mentors and literacy advocates.
Through their efforts, MOC seeks to empower communities, encouraging all segments of society to integrate reading into
their daily lives.
The inaugural edition of the initiative features Reading Ambassadors carefully selected across four main categories: writers
and pioneers, youth, volunteers, and children. These ambassadors will play a crucial role in fostering reading habits within
the community by launching and implementing impactful initiatives across various channels.
Additionally, they will actively promote best practices and share success stories that inspire a culture of habitual reading. To
further embed reading as a daily practice, the ambassadors will propose innovative projects and take an active role in their
implementation at MOC-affiliated libraries and centres.

test-iq.org
IQ test - How high is your IQ?

Ad Act Now

The Supreme Council for Motherhood and Childhood's participation in this initiative follows its announcement of Emirati
Children's Day 2025 theme 'The Right to Identity and National Culture'. The theme reflects the importance of instilling the
principles of national identity among children and youth, enhancing their ability to engage with, contribute to, and express
their cultural heritage, while bolstering their proficiency in the Arabic language, which is a cornerstone of their identity.
By advancing this theme, the Council also seeks to encourage Arabic reading, strengthening children's connection to their
native language while fostering local cultural and knowledge exchange across different groups of society. This effort also
supports the preservation of the UAE's key cultural artefacts like poetry, proverbs, wisdom, and traditional arts, aligning
closely with the vision and goals of the Reading Ambassadors Initiative.

Virgin Mobile UAE
Use Code ONLINE For Free Data

Ad Join Now

Commenting on the initiative, Mubarak Al Nakhi, Under-Secretary of the Ministry of Culture, reaffirmed the MOC's
unwavering commitment to promoting reading through the continuous development and implementation of creative,
sustainable initiatives. These efforts align with the UAE's vision of positioning reading as a catalyst for progress and
sustainable development.
He emphasised that such initiatives reflect the wise leadership's steadfast belief that reading is the cornerstone of
knowledge acquisition and scientific advancement, as well as a key driver of the nation's competitiveness and productivity.
He added that MOC firmly believes that fostering a culture of reading is a shared responsibility, requiring active support
and participation from all sectors of society.
Encouraging reading as a daily habit is not only an individual endeavour but also a collective duty of institutions and
communities. Through this initiative, the Ministry aims to cultivate role models who lead by example, celebrate the ongoing
efforts of influential figures dedicated to promoting reading, and showcase the ambassadors' success stories and best
practices in integrating reading everyday life.
The ministry, in collaboration with the Supreme Council for Motherhood and Childhood and the Federal Youth Authority,
will provide full support to the Reading Ambassadors and highlight their efforts across various media channels. In addition,
the ministry will designate creative areas within its Cultural Centres and libraries, offering ambassadors a platform to
present their projects and share their experiences in fostering a culture of reading. An annual forum will also be held at the
end of each year to showcase the achievements of the Reading Ambassadors.
The inaugural edition of the initiative features distinguished figures in the Writers and Pioneers category, including Shamma
bint Mohammed bin Khalid Al Nahyan, Chairperson of the Board of Directors of the Mohammed bin Khalid Al Nahyan
Cultural and Educational Institutions, Sultan Al Ameemi, writer, poet, Executive Director of the Poetry and Heritage
Department at the Abu Dhabi Authority for Culture and Heritage, and Chairman of the Board of Directors of the Emirates
Writers Union, Asma Seddiq Al Mutawaa, Founder and Chair of Al Multaqa Literary Salon, Aisha Belkhair, Research Advisor
https://www.msn.com/en-xl/news/other/ministry-of-culture-launches-reading-ambassadors-initiative/ar-AA1BXdMD 3/4