Page 716 - Liverpool Philharmonic 22-23 Season Coverage Book

In February 2022, arts technology company InstantEncore launched a digital program book
platform called InsideGuide to provide “a safer, greener, and more cost-effective alternative
to printed programs” and already boasts a roster of more than 20 orchestras. Chief marketing
officer David Dombrosky summarizes the attributes of the coming digital wave: “The
technology is ready and in place. Orchestras can reduce their physical contact points onsite
and cut printing costs while simultaneously earning ad revenue and providing patrons with an
interactive companion for their performance experience. I think the real question is, what are
we waiting for?”