Page 3 - Issue 50
P. 3
JANUARY MARCH
2011 2011
Issue #6
becomes
AUGUST Rat Rod’s
2010 fi rst national
newsstand
issue.
MAY
2011
Issue #3 is given
a “test run” on
the national Rat Rod makes the
newsstand, where front page of the Rat Rod becomes The fi rst Rat
it sells extremely Minneapolis the fi rst automotive Rod Magazine
Matt the Rat, well and earns Star Tribune business magazine to use a “Tour Rat”
the magazine’s Rat Rod Magazine section. The story sequential numbering fl agship vehicle
life-sized rat a small national is picked up by the system and “hidden is completed
mascot, is publishing deal. AP and is shared by codes” on its magazines. and unveiled in
“born” and thousands of media The numbers and codes Princeton, MN.
makes his outlets, causing an are used in scavenger
fi rst public explosion of publicity. hunts and give birth to
appearance. a myriad of collectible
easter eggs.
SEPTEMBER MAY SEPTEMBER
2012 2012 2011
The fi rst Rat
Rod Tour is
completed.
Although
On a whim, Editor small, most of
Steve and Director of it consisting of
Photography Chad Truss the 2011 Tour
make a two-minute Rat traversing
video lobbying Walmart the country
to carry Rat Rod from Minnesota
The Rat Rod staff and a caravan of enthusiasts from Magazine. The effort to Tennessee
around the US and Canada embark on the second earns the magazine and back, it
offi cial Rat Rod Tour. The ambitious Tour begins a trial run, which sets the stage
in Northern Minnesota, stops in South Dakota, eventually turns into for larger
Nebraska, and Colorado, Summits the Rockies full-blown distribution Offi cial Tours
while passing through Estes Park, hits Vegas and – more than doubling to follow.
Henderson Nevada for Ratpalooza, then winds its the magazines national
way along Route 66 and back to Minnesota. output.
RATRODMAGAZINE.COM RAT ROD MAGAZINE 3
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