Page 100 - ITO 2.0 no cover
P. 100
ü Outlinethetransformation
ü Squeezeandteasepart1–thesetup
Part 3 – your presentation body
ü Givevalueinonemoduleofaclearsystem
ü Seedandgivevaluetoanybonusesorfreegifts
ü Usestoriestoembedtestimonials
ü Continuetobealikeableexpert
ü Createarealhungerforyournextstepasfulfillingagapalreadyidentified
Part 4 – your killer offer
ü Squeezeandteasepart2–thetransition
ü Overviewofthewholeformula
ü Handoutsummarysheets
ü Overviewoftransformation–bigbenefitofnextstep
ü Touchonservicedelivery
ü Justifywhyyouhaveatodayonlyspecial
ü Justify the investment Part 5 – overcoming objections
ü Time, price, spouse Part 6 – testimonials
ü Link to seeded testimonials
Part 7 – take that next step
ü Invitation to take that next step
ü Make it clear what they need to do
ü Go to the back of the room and stay there
PAGE 100 OF 108
