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2019 Programming & Budget Spend








                                                             2019 Programing Calendar
                Program         January  February  March     April   May       June      July   August  September  October  November  December

                #1 - Masskrugstemmen
                 #2 - Seasonal  Lineup
                  Seasonal Glassware
                          Keller
                       Oktoberfest
                     Winter Spezial
                     #3 - Incentives
              #4 - Off Prem (Key Periods)
          Any Coupons, loaders, samplings
               #5 - On Premise National
               Half Way to Oktoberfest
                 Women's World Cup





                                                                                     Distributor
                    BUDGET          2018 Sales       2019 Goal      HBA Spend          Spend          TOTAL        2019 Budget
                 COMMITMENT
                                      18,856.00       24,156.00     $        0.75    $       0.75    $     1.50     $36,234.00
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