Page 29 - SK-HBA PowerPoint-Präsentation
P. 29
On-Premise
National Programs
Masskrug – April to August
• This will be our Main Program for the first Half of the Year to drive volume in existing
accounts and to secure new distribution
• We will have website support for registration, POS ordering, rules, program descriptions
• HP2 will ASSIST in coordinating winners travel
Halfway to Oktoberfest – Month of April
• Make April our month like Corona/May and Guinness/March
• Existing accounts – Features/Promos
• New Accounts
• Pub Crawls with German Bands/Musicians
• Promotional tools – merchandising
Women’s World Cup
• We are all aware of the popularity and where to set up programs
• Use experience on this year’s Men's’ World Cup to improve potential success at retail
