Page 29 - NEW IPS PRODUCTS 2019
P. 29

BACKPACKS  •  BAGS


          THE TRENDSETTER
                                                THE ACTIVE TYPE
          WHAT THEY WANT:
          Trendy colors, materials and          WHAT THEY WANT:
          silhouettes. The look’s as            Durability and functional
          important as the function,            design are essential. The
          because for trendsetters it’s         bag should be lightweight,
          more than just a bag – it’s           comfortable and ergonomic.
          another way to show off
          their style.                          WHERE YOU’LL FIND THEM:
                                                Hiking trails, health
          WHERE YOU’LL FIND THEM:               clubs, yoga studios and,
          Coffeeshops, art galleries,           occasionally, parts unknown
          city parks and, if it’s Sunday
          morning, the hottest new              THEIR FAVORITE BRANDS:
          brunch spot                           High Sierra®
                                                CamelBak®
          THEIR FAVORITE BRANDS:                Thule®
          Tranzip
          Merchant & Craft
          Parkland
          Field & Co














                                                THE PROFESSIONAL

                                                 WHAT THEY WANT:
                                                 A bag for both 9-to-5 and
                                                 business trips – which is why
                                                 a checkpoint-friendly laptop
                                                 sleeve is non-negotiable.

                                                 WHERE YOU’LL FIND THEM:
                                                 The office, airport, hotel
                                                 lobby and back seat of a taxi
                                                 (checking email, probably)

                                                 THEIR FAVORITE BRANDS:
                                                 Wenger®
                                                 Cutter & Buck®
                                                 elleven™















                                                                                                               27
   24   25   26   27   28   29   30   31   32   33   34