Page 1 - Feb 2018 PDF_Neat

An International Tabloid

Vol. 11 No. 102 16 February - 15 March 2018 Rs. 26/-

......because your critic is your best friend

Cheating the consumer

Beverage being

sold as

fruit juice

By Amit Mittal

thought it to be fruit juice and advised to drink pomegranate juice
consumed it. Yet another company by his doctor, discovered to his
named its product as 100 % giving dismay that what he had bought as
people the impression that the
content of the packing was 100 % pomegranate juice turned out to be
fruit juice while juice was certain diluted concentrate of pomegranate
pomegranate juice.
percentage of the content and the which would be nowhere near real
rest was water. The companies
made good profit out of this The bottle label declared
malpractice and the FSSAI kept pomegranate juice. This is blatant
cheating and the FSSAI remains a
silent because the manufacturers silent spectator.
circumvented the law. They silently
declared the ingredients as without
any sugar or color being added to
the contents.
A prominent juice manufacturer
wrote “Ingredients : water,
concentrated apple juice 17 %.
Package declaring contents with only 17% juice. What is rest ? Contains added flavour ( contains Art Show by
n a t u r a l a p p l e f l a v o u r i n g
hen Food Safety and contents. substances. The declaration further Spouses of
Security Authority of It was blatant cheating by
added “Best before six months from
WIndia (FSSAI) was manufacturers when they labelled date of manufacturing. who is going Diplomats
formed consumers were assured their products wrongly cheating the to believe that fresh juice will not go
that packed eatables and drinks will consumer and endangering public bad for six months without adding page 13,14,15
be sold to the consumer as declared health. For instance fruit juices any preservatives. The declaration
on the packing, but that was not to were sold as 100 per cent juice further says “ reconstituted 100%
be. It was discovered that all those whereas the content was partially organised by
registrations of packed foods fruit juice diluted with water and apple juice”.
This way the companies are
turned out to be mere lip service. colours added to the content. THE BLUE
Not all manufacturers registered Strange enough one of the product cheating the consumers. The
themselves with FSSAI, but in their was named as 'fruity' giving the consumers are drinking water MOON
declarations they hoodwinked the consumer the impression that it instead of pure juice and paying for
Authority into declaring wrong juice. Another consumer who was
was fruit juice. Unaware consumers
16 Feb - 15 Mar 2018 The Blue Moon 1