Page 22 - Australasian Paint & Panel May-June 2021
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BUSINESS & TECHNOLOGY
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PAINT&PANEL MAY / JUNE 2021
24 WHAT CAN SOLAR DO FOR YOU? • 26 SUCCESSION PLANNING
  FIVE GREAT FACEBOOK TIPS
STACIE CHALMERS IS CLIENT SUCCESS MANAGER AT DIGITLC, AN AGENCY THAT COACHES BUSINESSES ON FACEBOOK STRATEGIES.
                     ACEBOOK. MANY PEOPLE
have a love-hate relationship
with the social media plat- form. We love it because it’s entertaining, insightful, and helps us stay connected with friends, family and the world at large. We hate it because we can lose hours checking and scrolling through our feed. However, the pull and appeal of Facebook is undenia- ble, especially when you run a business and want to promote who you are, what you do, and grow your business. Getting started with using social media to pro- mote your collision repair business can be confusing, especially if you’re used to using the “social” aspects of social media, rather than the unique market- ing opportunities present across the platform. In this article, we’ll be diving headfirst into the world of Facebook, providing 5 tips to help you successfully
market your collision repair business.
1CREATE A CONTENT PLAN
When it comes to creating a Face- book account for your collision repair business, you need to have a content plan. Now, it’s important to remember that Facebook is a fun social platform, and not the place to aggressively “sell” your business. It’s a place to entertain people, join conversations and be part of a community. While selling is often- times a by-product of a good social media page, it needs to be a soft sell. With this in mind, you need to decide what and when to post to Facebook, and it should be part of an overall mar- keting strategy to promote your busi- ness. Creating a content plan will help you get clear on the type of things you want to post, and when you need to
post them. It helps you keep on track with your Facebook marketing, be- cause without a content plan, it can be easy to forget to post, or just not post at all because you can’t think of what you should be posting. However, if you take the time to map out and plan your posts a month in advance, it’s easy to stay focused and accountable.
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basis of your Facebook content strategy, and you should be posting regularly. Once a day is ideal but if you can’t maintain that stick to what is realistic for you. Half of all Australians use Face- book every month, spending an average of 1.7 hours per day on the platform, ac- cording to a Nielsen study that looks at Australians’ Facebook usage. So, the more you post, the more likely you will be to reach a customer while they’re ac- cessing the platform. And, a fun, stand- out picture or video is much more likely to capture the attention of users than plain old text. There are plenty of tools you can use to create photo content, such as Canva or Clipchamp.
So, what kind of photo and video content should you be sharing?
The nature of collision repair busi- nesses means you need to be smart about what you post on Facebook. The reality is a smashed car isn’t something people typically want to see on Face- book, so it can be difficult to know what you should actually be posting to Facebook to promote the work you do. Here are some examples of content that would be good to share:
• Before and after photos to show the quality of work.
• Pictures that show why people should use you (e.g., friendly staff, standout results, easy process etc.)
• Team photos (people love to know the faces behind a business!)
• Video examples of the work you do, for example a video showing your team fixing a car, and the end result. A be- hind-the-scenes video of your employ- ees at work shows your dedication to transparency and doing quality work.
• Relevant memes: there are plenty of car memes out there, and if you find the right meme, it will certainly en- courage people to like the photo and tag friends who would find the meme funny or relatable. Check the NSW Po- lice Facebook page for examples of sharing good quality memes.
If you’re not sure what your custom- ers/followers want to see, you can use Facebook’s poll features to ask, or use Facebook Insights to take the guess- work out of it. Facebook Insights is free for every business page and provides valuable information such as how many people engage with your posts and how many people it reached.
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REPLY QUICKLY
Facebook is all about community, so asking Facebook users to comment, like and share your content is a great way to get people involved in your business. However, you need to make sure it’s content or a topic that is useful, rele- vant or interesting to them – otherwise they have no incentive to engage. Con- tests and giveaways are also a great way to get people involved. And, when
   POST CONTENT REGULARLY
Pictures and videos should form the
                                      ASK PEOPLE TO ENGAGE
WITH YOUR CONTENT AND
                                                    



































































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