Page 23 - Australasian Paint & Panel May-June 2021

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Grow your business with digital marketing. DigiTLC partners with you to increase Traffic, Leads and Customers. Contact: Stacie Chalmers staciechalmers@digitlc.com.au
WWW.PAINTANDPANEL.COM.AU
people do comment on or like your posts, make sure you respond quickly. It shows you are reading what people are writing, and that you care about your relationship with peo- ple who follow your page.
4USE ALL OF FACEBOOK’S
FEATURES
Facebook is always growing and coming out with new features, so make sure you’re using them, for example, Face- book Live and Facebook Stories. Using Facebook Live allows you to interact with your audience in real time. Followers will receive a notification you’re going live, so they can tune in and watch. You could go live while fixing a car and show what a start to finish collision repair looks like. It’s interesting content, it will engage your audience and will show them exact- ly what you do in an authentic and trans-
The reality with using
Facebook is that it favours paid posts,
rather than organic posts.
parent way. Facebook Stories is another feature to use, and it’s a great tool to help boost your business’s organic reach. Posts to Facebook Stories can be photos or videos, and you can post as much as you like throughout the day, with the posts staying up for just 24 hours.
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that it favours paid posts, rather than organic posts. That is, paid posts will give you more eyeballs and likes/followers than posting content that isn’t paid for. Promoted Facebook posts look like normal posts, but it’s highly targeted and reaches
more people. Facebook Ads aren’t too pricey, and they offer the benefit of helping you reach a specific audience. You can target people by location, age, gender and interests. Facebook is always collecting user data, so you can also target your ads to people who are most likely to be interested in your product or service. Facebook Ads also has an analytics tool to help you understand which ads are driving the most interested and subsequent sales. There are plenty of online tutorials to help you get started with using Facebook Ads.
GIVE FACEBOOK ADS A TRY
The reality with using Facebook is