Page 11 - AdNews Magazine Jul-Aug 2020

His painting spark creativity in his children, one aged nine,m the other 12.
“The kids like seeing how things are going and asking questions and trying to create their own as well.”
Babbage has more than 22 years experience in the industry. Clients have included AGL, Australia Post, Foxtel, American Express, IBM, Telstra, KFC, Optus, Oracle, Transport NSW, Economist, Hyundai, Qantas, Ebay, DHL, Foxtel, Lenovo, Taronga Zoo, Philips, Nestlé.
“I really enjoyed a couple of recent projects where we did everything from the naming, and branding development all the way through to the advertising,” he says.
“It’s even better when these projects work their socks off, in the case of Containers For Change (Queensland’s container deposit refund scheme) it has brought in over 1 billion container redemptions within a year of being launched.”
He’s been at Ogilvy around nine and a half years and he’s seen a lot of change.
“That’s probably the most interesting part of the journey -- learning new platforms,” he says.
“There’s always something that crops up that’s a new thing so it’s finding out and learning the best ways of doing that.”
Babbage worked on the AdNews magazine cover in May 2019: Too many to stomach? The image, to go with a feature on the many industry bodies covering the ad industry, was a red soup in a white bowl with alphabet pasta spelling WTF?
He paints mainly with acrylics on canvass.
“That was a really fun one to work on but also a hard one in that we didn’t know how it would be perceived internally or by the organisations,” he says.
“But it was an interesting one to come up with a pure concept, then go and create it. Good fun doing that hands-on stuff.”
Painting
At home, he has converted the garage into an art zone, a place to keep paintings in progress.
“That means I don’t have to worry about packing them away or getting in trouble from my better half for making a mess on the din- ing room table,” he says.
“I try to do stuff on scale and it’s hard to get that set up in the house and leave it and have enough room to do things with- out redecorating.
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