Page 35 - Climate Control News September 2021

Guntner signals bold, new identity
GÜNTNER IS IN the process of rebranding to meet the upcoming challenges of the modern world.
The Güntner identity will be updated across all markets and will be reflected across every- thing from product to customer experience and employer branding.
Building on nearly a century of technological and engineering excellence, Güntner has the ex- pertise and experience in the fields of heating, cooling, and energy management to deliver im- pactful systems to its partners.
In a statement, the company said the bold new identity signals the company’s intent to solve to- morrow’s challenges today and to continue de- livering innovation that keeps Güntner and its customers always a solution ahead.
“Together Güntner and its partners are united in the desire to find ways to progress as a society – unified in the search for well-being, for pros- perity for future generations and for the protec- tion and preservation of our shared home,” the statement said.
The company’s global CSO, Robert Gerle, said the rebrand marks a significant milestone in Guntner’s journey, providing an opportunity to reflect on every- thing that the original Güntner brand stood for and everything that the company aspires to be- come “as we move forward into an exciting future.”
Asia Pacific managing director,
Glen Wiles, said the rebranding en-
capsulates the well-known and re-
spected history of the Guntner
Group, whilst refreshing internal beliefs and cul- ture to its partners, both present and future.
“A very exciting time for our company,” he said.
The relaunch is supported by a brand cam- paign that tells the new Güntner story with powerful case studies from around the planet – from protecting our global genetic heritage in
AD?
Air Movement, Fans & Ventilation
An installation of Guntner dry coolers.
Norway, to providing water-saving solutions in Mexico and supporting the production of vac- cines in Indonesia – and a new global web expe- rience designed around the needs of the user.
Guntner has over 4,000 staff in more than 50 countries with six manufacturing sites across Europe, Asia and the Americas.
Visit guntner.com ✺
CLIMATE CONTROL NEWS SEPTEMBER 2021 35