Page 10 - Toy&Hobby Magazine Aug-Oct 2020

LICENSING
AUSTRALIAN MARKET
Licensing Down Under
COVID-19 has bolstered the toy industry in Australia and the market has experienced unprecedented growth during lockdown.
YTD JUNE 2020 TOY DOLLAR SALES GREW BY +20%.
LICENSED TOYS GREW SLIGHTLY FASTER THAN TOTAL TOYS.
YTD June 2020 +23% vs.
-4%
YTD June 2019
YTD June 2019 vs.
YTD June 2018
THANKS TO THE MOVIE RELEASES IN DECEMBER 2019, DISNEY FROZEN AND STAR WARS REMAINED AS THE TOP TWO LICENSED TOYS FOR THE FIRST HALF OF 2020.
LICENSES
DISNEY FROZEN
STAR WARS
DOLLAR RANK JAN-20
2
1
DOLLAR RANK FEB-20
1
2
DOLLAR RANK MAR-20
1
2
DOLLAR RANK APR-20
1
2
DOLLAR RANK MAY-20
2
1
COMPARED TO THE SAME PERIOD LAST YEAR, LICENSED TOYS DOLLAR SHARE GAINED ONE SHARE POINT AND COMPARED TO TWO YEARS AGO,
LICENSED TOYS GAINED TWO SHARE POINTS
32%
31%
30%
Dollar share YTD June 2020
Dollar share YTD June 2019
Dollar share YTD June 2018
TOP 10 LICENSING PROPERTIES
TOP 10 LICENSES
ENTERTAINMENT TYPE
DOLLAR RANK YTD JUNE 20
DISNEY FROZEN
MOVIE
1
STAR WARS
MOVIE
2
HARRY POTTER
MOVIE
3
TOY STORY
MOVIE
4
BLUEY
TV/ DIGITAL
5
TROLLS
MOVIE
6
BEYBLADE
TV/ DIGITAL
7
AVENGERS
MOVIE
8
SPIDER-MAN
MOVIE
9
PJ MASKS
TV/ DIGITAL
10
10 TOY & HOBBY RETAILER AUGUST / SEPTEMBER / OCTOBER 2020