Page 11 - Toy&Hobby Magazine Aug-Oct 2020
P. 11
LICENSED VS. NON LICENSED
TOYS DOLLAR SHARE
32% 68%
Non licensed Licensed
“Since the pandemic started, licensed toys experienced double digit growth, but in June, it slowed down due
to the annualisation of Toy Story 4 movie and the delayed premieres of films in 2020.”
POPULAR CATEGORIES
WITHIN LICENSED TOYS
40
30
20
10
0
In the first 6 months of this year, Building Sets was the largest supercategory within licensed toys (32%), followed by Infant/ Toddler/Preschool (13%), Action Figs (12%) and Vehicles (8%)
Building Sets
Infant/toddler/preschool Vehicles
Action Figures
7 OUT OF TOP 10 LICENSES
WERE DRIVEN BY MOVIES
30% 70%
Movies Other properties
*Source: The NPD Group | Retail Tracking Service | Australia | Jan – Jun 2020 vs. Jan – Jun 2019
AUGUST / SEPTEMBER / OCTOBER 2020 TOY & HOBBY RETAILER 11
32% 13% 12%
8%
Percent
