Page 50 - Packaging News Nov-Dec 2019

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PACK PRINT & DECORATION
www.packagingnews.com.au
November-December 2019
Primed for labels
The local label print sector has a new player, with UK and European online operator Prime Labels setting up in business here, targeting start-ups, SMEs and blue chips with custom labels and stickers. Wayne Robinson reports.
LOCATED in Castle Hill, NSW, Prime Labels has an extensive web-to-print site. It is offering multiple versions in the same print run, premium finishing and converting, and high-quali- ty labels in any shape or size. It
will print labels on paper or film, with hot foil stamping if required.
Prime says it has transparent pric- ing, which is viewable on its web- site. For 1000 labels in one design 40x60mm size in four-colour on high gloss 80gsm stock, with no var- nish or lamination, it is charging $220.88 including GST.
It is also offering free delivery anywhere in Australia, with turn- around times of between five and ten days.
The company is linked to sub- strate supplier Avery. In the UK it has a team of 35 people who manu- facture and deliver a million self adhesive labels on rolls each day to brands and businesses across the UK and Europe.
It is entering the market here with a widely distributed research pro- motion which highlights the bene- fits of labels to brands, and which says that “colour and finish is what
consumers value most when it comes to stand-out product labels”.
According to its research, almost three quarters (73 per cent) of con- sumers agree that a label has the power to make a craft food or drink product appear premium. The re- search revealed that gold and silver are the colours that best enable a premium look. Some 21 per cent of consumers believe a metallic finish on a label would contribute to driving a higher price point and presenting a premium craft food or drink product to the market.
When it comes to craft brands standing out amongst others, the
research found that 35 per cent of consumers preferred a matte finish to a gloss finish, which 26 per cent preferred. While a matte finish is the most successful way to communi- cate a product that is of craft origin, only nine per cent of consumers felt that transparent was the best finish for a label.
The Prime Labels research also revealed that 63 per cent of those surveyed also associate a matte fin- ish with eco-friendliness. In terms of label materials, paper is the most popular material for a craft food or drink label at 55 per cent. The research revealed that paper labels have a significantly higher associa- tion with environmentally friendly, handmade and organic products. ■
THIS PAGE: Prime Labels in Castle Hill is offering premium labels through its web-to-print site. Research by Prime Labels demonstrates that labels can give craft food or drink products a premium aesthetic.