Page 12 - Packaging News magazine March-April 2022

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INDUSTRY INSIGHT | www.packagingnews.com.au | March-April 2022
Unboxing 5 big design trends for
If you’re planning to give your packaging an eye-catching facelift, or have a new product ready to dazzle the world, these design trends, shared by Shayne Tilley, head of marketing at 99designs by Vista, may just be what’s needed to get those creative juices flowing.
EACH year at 99designs by Vista, we ask our global community of freelance graphic designers for their insights into some of the biggest packaging design trends for the year ahead. Working with clients around the world every single day, they are at the forefront of what brands and consumers are cur- rently looking for and have a strong grasp of styles
that will make a lasting impression.
If their predictions are anything to go by, this year
looks set to bring us some of the most creative and innovative packaging design trends in recent memory. Packaging is no longer just about protecting your product as it makes its way to your customer. In today’s ecommerce-led age, good packaging design matters more than ever. Delivering a piece of your brand directly to your cus- tomers can help you forge an emotional connection with customers to remain unforgettable long after the parcel has
been placed in the recycling bin.
MESMERISING COLOUR MISTS
ENIGMATIC and mesmerising colour mists are bringing some much-needed serenity to packaging design in 2022. Regardless of whether they feature bright, intense colours
or muted, paler hues, these colour mists
have an inherently calming effect to them. So, after a tough couple of years it’s no wonder their popularity has skyrocketed.
Coffee roastery and cafe, Coffee Supreme features stunning colour mists blended with triadic colour combinations across its labels. Celebrating 20 years of roasting in Australia, the brand has tapped into design trends to keep its packaging fresh and current.
Stunning colour mists are featured across the brand’s labels, blending triadic colour combinations for a soothing aesthetic.
IMAGE CREDIT: COFFEE SUPREME
ECCENTRIC TEXT-CENTRIC DESIGN
WHILE this trend may not look it at first glance, eccentric text centric design is the minimalist aesthetic at work. Doing away with illustrations and imagery, these designs create room for creative and unique typefaces to play the leading role. Featuring irregular text alignments and balancing white space and contrasting colours, this style rightfully celebrates typography as an intricate artform in its own right.
Perth-based independent coffee roasters Double Double expertly leverage this trend with each of its labels featuring a different, unconventional typeface and contrasting colours, to reflect its ethos in producing ‘unconventionally good coffee that elevates people’s daily coffee experience.’
You’d be hard pressed to find any label, let alone another coffee label, that stands out in this way.
Labels on Double
Double packs feature an unconventional typeface and contrasting colours.
IMAGE CREDIT: DOUBLE DOUBLE
MISCHIEF ILLUSTRATED
ONE way to make your customers’ unboxing experience a memorable one is to bring a little fun to the encounter! And what better way to do so than with satirical and mischievous illustrations.
These 2D drawings feel youthful, whimsical, and relatable all at the same time and their hand drawn appeal gives nods to the 80s and 90s street styles and more recent meme culture.
Staying true to its brand name, there’s no way you won’t smile when opening a fresh pair of Smiling Socks, using images of cheeky characters having a party on the side of its packaging, designed by Vlatislav on 99designs by Vista.
Smiling Socks packaging features ahost of cheeky characters having a party.
IMAGE CREDIT: PACKAGING DESIGN BY VLATISLAV ON 99DESIGNS BY VISTA FOR SMILING SOCKS