Page 31 - Packaging News magazine March-April 2022

March-April 2022 | www.packagingnews.com.au | BEVERAGE PACKAGING
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And thirdly, with the three busi- nesses having over 10 food and safety standard certifications under their collective belt, customers have the quality assurances they require.
With these three weighty proposi- tions, SMYA says it believes the new filling amalgamation is starting the journey with the right foot forward.
“This year marks another key step- pingstone of the group’s story line,” Sinclair says. “Great work has been done for the last 18-plus months to ensure a proper foundation is estab- lished and to minimise uncertainties across our operational sites. The skills are there, the intelligence is there, and the journey is about to begin.”
WHAT’S IN A NAME
Sanector, the merged entity’s new name, “sounds, suggests, and con- firms, trust and experience”,
according to SMYA, noting that the group was seeking a name that “must cut through and be strong while also having the ability to be memorable”.
The brand name references the ori- gin of San Miguel Corporation from the Philippines and Japan’s Nihon Yamamura. San means ‘three’ in Japanese, signifying the merger of three businesses into one strong brand, the company says.
“The blending of three companies into one is a key element of the back- story, it corroborates our footing and our essence,” the company says. The name alludes also to connection, with Sanector being a “facilitator between the creators and the consumers”.
“One brand. One voice. One story. The strategy around a centralised brand storytelling allows for long term brand building, solidifying every aspect of our operational core,
ABOVE AND LEFT: The formation of Sanector delivers a broad geographical footprint, the consolidated 50 years’ experience in the industry, and the skills across different bottling capabilities.
enabling sales growth and additional eco-potential by continuing to invest in state-of-the-art sustainable filling equipment,” Sinclair says.
“The industry is in need of a con- nector, an everyman worker that is open and ready to nurture both sides of a relationship between cre- ators and consumers,” he adds. “Sanector is a project born with empathy and a humane approach to ensure its problem-solving skills and innovative techniques provide the collaboration needed to ensure effi- ciency and great results.” ■
WLX Hygienic
Belt Conveyors
SAFE, CLEAN AND RELIABLE CONVEYING FOR THE RAW AND COOKED FOOD SECTOR
WLX belt conveyors offer an extremely hygienic and long-lasting solution for the safe processing of red meat, poultry, seafood, baked goods, salad, plant-based and leafed food.
The WLX series sets new standards for cleaning results and cleaning process time in the food industry.
Easy access to all parts of the conveyor No cavities or hollow bodies in the system
Rounded corners and angled surfaces for better drainage
Less water and detergents needed for cleaning Bearings, supports and guides mounted off the frame CIP ready
Suitable for vacuum cleaning, steam sterilisation and water cleaning
info@flexcam.com.au (03) 9542 4400 www.flexcam.com.au