Page 68 - Australian Defence Magazine October 2021
P. 68

 68 RETROSPECTIVE
OCTOBER 2021 | WWW.AUSTRALIANDEFENCE.COM.AU
ADM: What excites you about the industry?
DJ: Everything. Growing up as a Rover Scout, one learns very quickly to love giving service to others, something that in later life has flowed naturally into my role as a priest. In the defence sector I was surrounded by people with the same values, but on steroids! With energy and enthusiasm, knowledge and determination and all with the basic tenet of love of service for our nation and a desire to see our finest people using the very best kit possible.
ADM: How has the industry changed over the years?
DJ: It's just grown exponentially. My first trade show was Avalon 2007 and our editor at the time walked me around the halls and introduced me to as many industry folk as he could. The trade shows are a great reflection of how the industry has grown and with that, our political leadership has developed a deeper understanding that the ‘little guy’ with a 3 x 3 shell stand is still an exceptional innovator just looking for someone to notice him. And they do!
ADM: What have been the highlights of your career at ADM?
DJ: Achieving sales targets is, well, expected. In any com- pany, it's why you're in the role. I have always derived sheer joy from helping an SME at exactly the right moment, and then seeing this small company grow into a prime in its own
right. That just cannot be measured. I think of companies lo- cal to me like EM Solutions, NIOA, TAE, L3Micreo ... there are so many and it's such a privilege to share their journey.
ADM: What advice would you give to people starting out their career in the role, particularly working in the de- fence environment?
DJ: No matter whether it's a warship or a second-hand car, it's still sales. Someone has something to sell and someone has a need to buy it. So, as a ‘connector of dots’, their connecting must be done with the utmost integrity, to the point of walking away from an order for advertising if it's not in the client's best interests.
ADM: Is there anything you wish you had done differently? DJ: Yes. Everyone knows Dave is on deck twenty out of any twenty-four hours, but I just wish everyone would agree on the same twenty! So, yes, I'd add some extra hours - so I could have more fun.
ADM: What do you plan to do in retirement?
DJ: Retirement? C'mon. Younger folk can step in to ensure the longer-term growth of ADM Group. For me, my bishop wants to consecrate me as his successor, so we wait for CO- VID to allow travel. But I'll still be around to annoy most of you, while also looking for companies that could benefit from a silver-haired dot connector. ■
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