Page 3 - AdNews April 2020
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We’re in this together and we’re here to help
  As our industry continues to move through uncharted waters, brands around the world are experiencing an unprecedented impact on their business.
In the current global environment, TV plays a critical role in informing and entertaining audiences. This includes giving advertisers a platform to effectively communicate important brand messages.
During these uncertain times, TV’s impact will be felt more than ever.
TV audiences are growing in all age demographics, across almost every hour of the day. In fact, commercial free to air TV viewing is increasing in the double digits, and 10 is growing at a higher rate.
88% of Australians find comfort in watching TV compared with a global average of66%*
For advertisers, TV’s role in the media mix remains crucial during these times. TV is mass reach. As a father of three, I want my kids and my family to hear what’s happening in the world together so we can talk about it.
Over time, broadcasters have extended their offerings to include digital platforms, streaming services and podcasting products delivering more ways for brands to communicate with audiences - a “new TV experience.”
This new TV experience amplifies the benefits of linear TV. It is reliable, brand-safe, trusted, cost- efficient and, importantly, it’s effective and delivers results.
At ViacomCBS, we are in constant communication with our advertisers to give them as much support as possible in these difficcult times – after all, we’re all in this together.
While there have been changes across our industry, our commitment to advertisers is unwavering.
We are fully focused on working with you to build the most effective marketing campaigns for your clients and their brands, across all our platforms.
Let’s get through this together. Thank you and stay safe.
Rod Prosser,
Chief Sales Officer ViacomCBS & Network 10
                *ViacomCBS TV Today study 2019

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