Page 22 - Packaging News magazine November-December 2022

WOMEN IN PACKAGING
Above: Sally Carter, head of procurement, Brookfarm.
Right: Jessica Ansell, marketing manager OF Packaging.
Ansell then provided an overview of OF Packaging and its projects, before Carter went on to outline the chal- lenges of moving to the mono-material pouch innovation.
A key challenge related to the need to retain high barrier properties and a 12-month shelf life, especially given the high-fat-content macadamia oil as an ingredient, she said.
A further challenge, said Carter, was the transition from material that’s designed for beautiful print finish to the new monomer substrate that produces a different printed result. “Our main mar- keting tool was our bag on shelf, and we wanted to include a photo of muesli on all our packs, so the challenge was to maintain that photo quality print- ing through a different material,” said Carter, who admitted happily that the end product is “outstanding”.
Educating consumers that the Roll ‘n Recycle pouches were kerbside recy- clable was yet another challenge, as pointed out by Ansell, who said there was a misconception about plastics among consumers.
This has been addressed by Brookfarm on their website, which provides step-by-step instructions on how to roll the pouches for recycling. A condensed version of the same infor- mation is presented on the peel-back label on pack that is used to fix the rolled pouch into place.
Carter said that extensive trials were undertaken before the product was taken to market, explaining that a single variant was selected to start with. Everything passed the trials, and the first kerbside recyclable pouch was launched towards the end of 2020.
Ansell elaborated on the trials done by OF Packaging with different sized pouches, confirming that the company is about to undertake further trails and has other customers on board to trial the program.
“That data will be help provide more insight on how we can move soft plas- tics through kerbside recycle at a much larger scale with the support of a few customers who are really trying to push the innovation,” said Ansell, adding, “There is great potential for kerbside
22 ❙ NOVEMBER – DECEMBER 2022
WWW.PACKAGINGNEWS.COM.AU
“During the 2021 calendar year, Impact lnternational’s forest and solar infrastructure eliminated 1,209,940.00 kilograms of carbon emissions from the atmosphere.”
Award winning, sustainable packaging designed and manufactured in Australia since 1958.
Sydney:
78 Victoria St, Smithfield, NSW 2164 PO Box 2005 Smithfield, NSW 2164 Ph: +61 2 9604 5133
www.impacttubes.com.au
Melbourne:
Level 1, 2/26 Earl St, Airport West, VIC 3042 Ph: +61 3 9335 2202