Page 24 - Packaging News magazine November-December 2022

WOMEN IN PACKAGING
highlights of the work they are cur- rently doing to advance the sustainable packaging cause.
Jackson spoke of the importance of the supplier brand-owner rela- tionship, when it comes to driving sustainable change via better pack- aging choices. To this end, she has initiated an exciting project, the soon-to-launch ecoporium by Ball & Doggett. Jackson said the platform has been developed to promote dia- logue on sustainable packaging and to provide brand owners with access to important information on products and on sustainable packaging more broadly. The platform includes a pod- cast, already launched, in which she interviews industry leaders, including the other panellists and more recently PKN’s Lindy Hughson.
Kelton, who is active in many capaci- ties in the packaging industry, locally and globally, shared an update on the work she is involved with to advance the fight against food waste. She also spoke about the AIP’s Packaging Innovation and Design Awards, noting
that Australia New Zealand region is punching well above its weight on the global stage when it comes to packag- ing innovation. An avid educator as well, Kelton took the opportunity to encourage the audience to nominate packaging professionals working on their teams for some of the numerous scholarship awards granted via the AIP and other supporting associations to advance the education and skills level in our industry.
Sally Williams shared her story on why she transitioned away from her 25 year TV career on Brand Power (the branded advertising concept represent- ing leading FMCG brands) to focus on the sustainability sector. She said she got to a point where she could not in good conscience be promoting brands when she knew their product and pack- aging was not sustainable.
She now works in the B2B and B2C sector to support brands and businesses help market their planet-friendly prod- ucts and services directly to the end user consumer. Working for packaging recycled materials supplier Martogg,
Above: Bindu Panicker, head of communications, tna Solutions moderated the panel discussion.
she too has developed a video and pod- cast platform. She explained how her goal is to help industry and consumers make better, more sustainable choices.
Judging by attendee feedback, and confirmed by social media posts, the event was a resounding success. In clos- ing the proceedings, Hughson reiterated her thanks to the sponsors, the speak- ers, and the audience, all of whom she said had played a huge part in the suc- cess of the event. ■
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