Page 31 - Packaging News magazine November-December 2022

of Mingle Seasoning. She presented a TikTok-style video showing how work- ing with Matt Ellis, at his Luminar digitally printed packaging business, had enabled her to take what was a start-up kitchen benchtop business, to one that now has its products stocked on the shelves of the nation’s major supermarkets, with the sachet pack- aging playing a key role, enabling the company to grow by 1200 per cent.
PANEL OF EXPERTS
The final session of the day was a high-level panel moderated by Print21 editor Wayne Robinson, with Paul Haggett from Opal Packaging, Joe Foster from Close the Loop Group, Paul Sanelli from technology devel- oper EFI, and Zaidee Jackson from Ball & Doggett, all considering the challenges and opportunities from their perspectives of people and companies in the vanguard of digitally printed packaging.
The evolution and education of dig- ital packaging print technology, print on demand, sustainability, the unbox- ing experience and packvertising were among the topics discussed.
The session kicked off with Paul Haggett, who heads up sales and design operations for Opal Specialty Packaging in Victoria, highlighting the merits of short-run, on-demand print systems in a high volume environment, and dis- cussing integrating today’s advanced technology into the workplace.
He said, “We’ve transformed the way we pitch business. We’ve got some huge assets of large volume production, and digital is one that fits into the short run space. It’s never going to replace long runs and preprint, but it allows the business to offer short runs not only to our large customers, and to our new customers. It certainly has given us significant capabilities.”
Regarding brands and their printing needs, he said that it was important to educate and guide brand managers to be able to interrogate and understand
Above: Discussions between LIVE delegates went on throughout the day
Right: Amplify & Engage highlighted the myriad opportunities with digitally printed packaging
Key Takeouts
REVOLUTION PRINT
Do your research before investing and use data for evidence-based decisions
Consider the workflow as much or more than the kit itself Have a culture that motivates your team to engage with customers Back yourself
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