Page 21 - Packaging News Magazine Sep-Oct 2021

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| FOOD & BEVERAGE PACKAGING
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In the new packaging, our herbs and spices will arrive on shelves as fresh, and in the same state, as they left the Mars Food Australia manufacturing plant.”
product in-home and in-store. The new packaging labels are produced using in-line printing, which provides the supply chain with greater flexibil- ity for Mars Foods’ 98 SKU inventory.
SUSTAINABILITY
Many of the packaging changes were driven by the company’s sustainabil- ity ethos, including the removal of the PVC tamper proof neck sleeve, which is unrecyclable, and removal of the in-built sieves, which contam- inated the glass recycling stream as consumers tended not to remove these on disposal.
Also, the transparent labels were designed so as not to prevent the glass jar from being recycled. Harry explains that an assessment using the APCO PREP tool criteria for label body percentage provided confirma- tion that this was so.
In addition to these changes, Harry says all packaging will carry the Australian Recycling Label (ARL) to educate consumers on how to effec- tively recycle the packaging post use.
“We are also working closely with our glass and closure suppliers to introduce higher levels of recycled content into the packaging. We expect the glass to be well over 35 per cent recycled content and the clo- sures over 50 per cent by 2025. Clean food grade recycled material is cur- rentlythelimitingfactor,”hesays. ■