Page 23 - Packaging News Magazine Sep-Oct 2021

September-October 2021 | www.packagingnews.com.au
| FOOD & BEVERAGE PACKAGING 23
wine labels
Fingerprints and only the Laava scanner can read them, limiting opportunities for bad actors.
Designed for consumer engage- ment, Laava Smart Fingerprint is built with a higher security than QR codes, making it ideal for block- chain. Every scan is recorded and tracked, and suspicious fingerprints can carry warnings or be cancelled in real-time.
“It can be tailored to many different and specific experiences, such as being specific to particular markets with a change in language, the digital storytelling being delivered, for com- petition and promotions, or the con- nected packaging components through the experience engine, among many others,” Craig Wright, director for commercial strategy, Laava, tells PKN.
“And to add to Gavin's previous comments, the Fingerprint is more
secure, has nothing encoded into it, it is just an image, so in terms of security, there is nothing to hack into, which is quite a unique feature of the solution.
“We are also working on improving and making it easier for smaller com- panies to design their own consumer engagement and experiences digi- tally, so they can get up and running super quick with Laava and design beautiful experiences that are really engaging for its customer base.”
There are three wines in the True Earth Collective portfolio: Wild Chardonnay, Malbec Shiraz and Cabernet Shiraz. Each is selected from organic vineyards across Orange and Canowindra in Central West NSW.
True Earth Collective wines will be available for purchase exclusively online and through Tamburlaine Cellar Doors while stocks last. ■
Bringing your product to the table
• Designing and developing innovative, sustainable packaging solutions
• A global market leader in thin‐walled and in‐mould labelled packaging
• All PakPot products are manufactured as mono‐material packs and are 100% recyclable • 2021 PIDA Food Packaging Design of the Year award – Silver medallist
• Certified to Global Standard FSSC22000
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