Page 39 - Packaging News Magazine Nov-Dec2020

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November–December 2020 | www.packagingnews.com.au AUSTRALASIAN PACKAGING CONFERENCE 2020 39
“It’s fair to say things have changed enormously in the past ten years and the appetite for change is growing,” she said.
She said many brand owners are struggling with the extra cost that food-grade rPET brings. But, she said, they also want to go from zero recycled content to 100 per cent.
“Why not start with ten or twenty- five per cent, which is a far more economic way to start the journey,” she said.
“To get started, ten or twenty- five per cent is a good first step towards the 2025 goals while the recycling infrastructure is being created.”
TWO VISIONS OF REUSABILITY
During the last keynote session, two leaders from companies pioneering reusable packaging discussed the opportunities that come with such systems, and the difficulties in start- ing and maintaining them.
TerryCycle is the force behind Loop, a reusable packaging platform that is to arrive on Australian shores (through a partnership with Woolworths) next year. The company has already deployed the system in several overseas markets.
TerraCycle Australia and New Zealand general manager Jean Bailliard was the first speaker. He said Loop is still in its infancy, but TerraCycle was inspired by the “milkman model” of the past.
“In that model the milk bottle was an asset owned by the dairy company,”
To get started, ten or twenty- five per cent is a good first step towards the 2025 goals while the recycling infrastructure is
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being created.”
—Siobhan McCrory, Pact Group
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