Page 40 - Packaging News Magazine Nov-Dec2020

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AUSTRALASIAN PACKAGING CONFERENCE 2020 www.packagingnews.com.au | November–December 2020
he said. “They were financially moti- vated to make that bottle durable.”
But, Bailliard said the model fell out of favour starting in the 1950s when disposability came to the fore in packaging. He said this shifted the ownership of the packaging from the brand owners to the consumer.
As a consumer, we buy the packag- ing, but we don’t want to own the pack- aging at the end of the product’s life. We don’t mind getting rid of it,” he said.
“The principal of Loop is how to maintain the features of disposable convenience affordability, but deal- ing with the waste consequences, changing the ownership of the pack- aging from the consumers to the brand owners.”
Natures Organics senior brand manager Brent Vrdoljak, who was involved in the development of Cove,
said a design-thinking approach was critical in realising the project and it was important to understand what the consumers want.
“We asked people what they thought were sustainable materials, and at the top were glass and alumin- ium bottles; big heavy plastic bottles scored the worst,” Vrdoljak said.
He said in the process of building the best environmental solution they came to the idea of using aluminium bottles refilled with lightweight pouches.
Vrdoljak said green credentials were also built into the product itself. “Most cleaning products are 80 to 90 per cent water,” he said. “We used this opportunity with Cove to change that format as well. We use a formula that is more than four times concentrated com- pared to the standard. Instead of ship- ping water around we basically took the
water out; the consumer adds water at home. The positive environmental impact is much bigger than just plastics, it’s about transport emissions, too.”
Vrdoljak also said the product per- formance is also an important con- sideration. “We use the latest green chemistry for high performance. Our chemicals are derived from natural and renewable sources, not petro- chemicals. They work the same, they just come from a different source.”
“It’s not enough that the pack’s pretty and environmentally friendly, it also has to perform well too,” he said. ■
There is more coverage of the AIP con- ference on our website, packaging- news.com.au, and also published in our stablemate Food & Drink Business Nov-Dec 2020 and on foodanddrink- business.com.au
DELEGATES WELCOME DIGITAL DELIVERY
“Considering the challenges this year has presented to the running of the physical conference, the AIP have certainly received overwhelmingly positive feedback that the virtual edition was a success,” AIP executive director Nerida Kelton told PKN. Here’s a sample of what delegates had to say:
“What a superbly run event and in a very challenging environment... from the outside, it looked like a well-oiled machine. The AIP really have set the pinnacle this year on digital delivery – we thought the PIDA awards were amazing, but this was next level.”
“Congratulations to the AIP for an extremely successful event. Through a time that has ended many conferences around the world, the AIP created an exceptional interac- tive experience that brought the packaging world together in the comfort of our homes.”
“Thank you to the AIP for bringing the conference to us when travelling is just not possible. It is great to have the recordings so that even if you missed out on the session live you can go back and watch.”
“Thanks to the AIP for putting together an inspiring virtual conference despite Covid-19.”
“Congratulations to the AIP Board for having the courage of your convictions to press forward with this big-picture project, and for pulling it off so successfully.”
“Such a fantastic conference – well done for transitioning to the on-line platform.”
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