Page 52 - Print21 magazine Sep-Oct 2022

Print21+PKN LIVE
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easy to see how the market is rapidly evolving, as data integration become a key part of the equation for the brands’ marketing teams.
Then add onto all this the growing political and shipping issues with buying packaging from China, which is driving packaging production back on-shore, so brands can have guarantee of supply, and the market opportunity becomes exciting.
Finally, you can add on top of
all that the strong demand for sustainable product from consumers, and so from brands, which will see a drive to fibre-based packaging, that will come from innovators. Detpak for instance, the SA-based printed packaging producer has launched a new fibre-based two-minute noodle cup for Fantastic, replacing what was a Styrofoam container that had to
go to landfill post-consumer,
with a fully recyclable
cup. And for San Remo
pastas, it has a new
fibre-based packaging
form fill seal product
for pasta, which
has all the barrier
properties of its
plastic predecessor,
and is heat sealable, so
it works in the same way
Digitally printed packaging: Meeting the demand for the rapidly evolving packaging market
as the previous plastic packaging, and is also fully recyclable.
Packaging then, with its consistent demand – we have to eat and drink every day – and its rapidly evolving market dynamics, including a whole new customer market in the new entrepreneurs, is a market that is open to innovation, disruption, new ideas, new service. Digitally printed packaging is the route for brands
to exploit the myriad emerging opportunities.
We will then hear from the partners who collaborated to create the Hungry Jack’s UNO campaign, which saw multiple applications in print work together with variable data to drive sales, in what was arguably the biggest intelligent packaging project ever rolled out
in Australia.
Following the Hungry Jack’s presentation, brands and printers who are innovating in packaging with great success will share their journey. We will have start-up businesses,
and commercial printers who have jumped into packaging and labels.
We will also hear from a brand owner on how they worked with an innovative print business to develop their packaging, and the great results achieved as a result.
Finally, an expert industry panel will discuss the big issues, including sustainability, supply and legislation, with plenty of opportunity for questions and answers.
Event attendees will then be invited to a drinks networking hour, where they can connect with the presenters, friends, colleagues and rivals personally. The afternoon event is designed to give maximum value and benefit in the shortest time, which in fact is what the new packaging market is itself doing. 21
“Digitally printed packaging provides a plethora of real benefits to brand owners that will amplify their positioning and engage with their audience.”
The Print21+PKN LIVE half-day event on 9 November will aim to explore these opportunities, with a range of industry insiders sharing their experiences, lessons and journeys.
Specially curated to work for busy professionals, we will kick off at lunchtime with a keynote speaker, who will outline just why packaging is evolving, what are the irrevocable mega trends in society that are driving the change, and why the opportunity is not going away.
52 Print21 SEPTEMBER/OCTOBER 2022
IMAGE COURTESY EFI