Page 13 - Adnews Magazine November-December 2021
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                 Perspectives
 Virginia Hyland. Photo by Tim Levy.
Let’s make 2022 something to cele- brate. Put on your finery and face the New Year with energy and a smile.
Virginia Hyland,
CEO, Havas Media Group Australia:
I feel numb, what happened to our world this year?
My head is still spinning after the most unfathomable year that 2021 was. There was excitement, happiness in building team momentum and then the horrors of COVID- 19 all over again. I’ve not allowed myself to
stop, to process all that happened. The focus this year was to keep my team uplifted, motivated
and working towards the light at the end of the tunnel. The energy needed to be gar- nered every day is significant.
Those that haven’t spent a lot of time in our industry were more challenged to real- ise how brilliant, fun, creative and unique the land of media truly is. It is unlike any other industry and no two days are the same, we are at the forefront of innovation, technology and have great breadth of understanding across many industries. One minute we’re working in food, travel, fashion, and the next automotive, e-com- merce, retail. This excitement dissipated into the isolation of our four walls.
The challenge we need to answer is to bring back the fun and excitement in 2022 that COVID-19 has stripped away.
What I learnt in 2021 is to make it count, focus on today, we don’t know what tomorrow looks like. So don’t pro- crastinate. Make today count. Energy and time are gifts that should be bestowed on those that will reciprocate.
This year it was reinforced how critical it is to support and appreciate talented team
WORDS BY
 CHRIS PASH
 www.adnews.com.au | November-December2021 13
     The door is open –goforit
We asked industry leaders to dress up, reflect on the year just gone, and look into 2022 with an optimistic eye.
  
















































































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