Page 14 - Adnews Magazine November-December 2021

Perspectives
mates. Ultimately if we don’t link arms in the toughest years ever experienced, then we won’t make it out the other side. Loyalty may have been a lost value, now it is worth its weight in gold. I’m focusing on peo- ple who genuinely want to make a difference and support their team- mates around them. I’m cherishing the value of loyalty.
My team has experienced fra- gility this year and what has shone through is that it’s the people you can trust, rely on and depend upon which has the most impact on how you rise in the toughest times. Otherwise agencies become empty shells. Where lockdowns oppress and the suffering means that peo- ple lose their perspective. We have all had challenging days. What has carried us through is colleagues being super kind, to lift us up through our day, week, year.
My personal commitment is that I will live in the now in 2022. It will be a year where we build fun expe- riences together, closely collaborat- ing as a team with our clients to re-energise the opportunity for all of us ahead. We will trip more lightly through the year remember- ing that the most difficult times are behind us. We will work hard with grit and determination because we know what we can overcome so much more than ever imagined. But we will support flexibility, working from anywhere at times to balance adventure and work more evenly. We will be merry, and truly appreciate the people around us who make a difference.
I will focus on the things at that matter — putting my heart and soul on the line every day as to how I show up in people lives to help them grow. Focusing my energy on people who care, people who are determined to make a difference and are willing to support the team. Clients who appreciate our guid- ance and leadership to help drive growth for their business. This is where our energy makes a differ- ence, this is where I will focus.
My mantra will be to focus on today, give it everything and cele- brate as a team, in the moment.
Aimee Buchanan,
CEO, ANZ, GroupM:
We were lured into a false sense of