Page 75 - Adnews Magazine November-December 2021

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OOH’S VIGOUR • ADNEWS LIVE! ADELAIDE • BRENDON COOK’S INSIDE STORY • TRUE BLUE ADS
THEHUMANINGHEADLINE•RE-RENAISSANCE•CREATIVITY&HARDSHIP•MOTIO’SBOBTHEDOG
www.adnews.com.au | November-December2021
THE MONKEYS AND ACCENTURE • ADNEWS BRISBANE LIVE • TRADITIONAL MEDIA RECOVERY
THE RIGHT OUTFIT • ENGINE’S WINNIE • A BIG BEER • INSIDE NINE’S NEW HQ
75
Thinking. Insights. Ideas.
adnews.com.au
Thinking. Insights. Ideas.
The Australian
Renaissance
Why the industry is thriving Down Under.
Creativity blooms
At AdNews we handpick a creative agency to spin their magic to dream up our cover for each edition.
WORDS BY
MAHA OBEID
January-February
AdNews – Since 1928
January/February 2021
20/1/21
Would you like to scan this? Welcome to the experiential edition
AdNews – Since 1928
March/April 2021
25/2/21
adnews.com.au
Print post approved: 100005345
Print post approved: 100005345
The year began with our investiga- tion into the comeback of the Australian ad industry. We asked the brilliantly creative minds at Engine Group to devise the cover. They were inspired by the headline: “A renaissance for Australian advertis- ing” and turned Michelangelo’s renaissance sculpture David into Australian actor Paul Hogan (Hoges).
March-April
The centre of AdNews’ March-April edition was experiential marketing. The industry enjoyed a boom before COVID-19. The team at Howatson+White (now Howatson+Company) was inspired by cheese samples at local super- markets to convey physical experi- ences that can never be replicated by the virtual.