Page 81 - Adnews Magazine November-December 2021

YOU OUGHTA BE VACCINATED
Creative Agency BWMIsobar Australia
CB: Two things simply don’t work. Firstly, a younger audience is the priority based on current vax rates so this classic jingle
is wasted on the under 30s. Secondly, it’s just a nostalgic brand jingle that has no
correlation whatsoever with the message. It’s on the bandwagon.
IB: This jingle isn’t stuck in my head yet. Maybe (does this give away my age?) if I knew the
original margarine tune, it would be. Love the idea of unvaccinated people singing, ‘You oughta be vaccinated’ to themselves on repeat.
PC: Reviving a misogynistic jingle
from the ‘80s is fraught with danger at the best of times.
But during the worst of times, when we’re desperate for the warm glow of nostalgia or just
a smile, this maybe spread some cheer.
#VAXTHENATION
Creative Agency
Good One Creative
CB: Great track. The lyrics set
a tone that evokes a genuine state of nostalgia and jealousy of the old normal. The message connects the business with a palpable tension and offers a solution. However,
it will polarise an audience who deem live music the ultimate freedom. Unlike mandatory jabs.
IB: Seas of happy, dancing, maskless people hugging each other and
screaming along to live music? Feels like ancient history. Contrast these scenes with news interruptions that capture how lockdowns feel and you’ve built a pretty strong case for getting vaxxed.
PC: A young agency with a big idea for a big moment in time. Kudos for getting the music industry behind it. Engagement numbers look a bit low. More noise than substance perhaps?
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