Page 82 - Adnews Magazine November-December 2021

Creative Review
PUT A JAB ON THE MENU
Creative: David Nabay
CB: A very nicely produced spot that, executionally, lines up neatly with the industry and its voices. I just wonder — despite the clear message — if restaurateurs are the right voice to drive action? Does authenticity
and empathy trump what we all miss most: atmosphere, food and good company?
IB: This is a powerful flashback to how full-of-life the hospitality
industry was pre-pandemic. It reminds us that we’re responsible for reviving it by getting vaccinated. I think the hashtag could have put more onus on the public though. Like #addavaxtoyourorder.
PC: I missed this campaign. It’s
a shame as I think it’s really well crafted. “Put a Jab on the Menu” lets the pictures down, but I love the tribalism and the execution of this spot. Soundtrack works a treat.
VICTORIA BITTER
Creative Agency
Clemenger BBDO Melbourne
CB: This spot is arguably the smartest of them all. A brilliant tactic masquerading as a public health message in order to get people back into boozers. It is iconic and therefore will do its job
despite a likely share of vitriol from the peanut gallery.
PC: VB had no choice but to make a pandemic version of their classic ad. Good for farts and giggles, but I
reckon it convinced more people to crack a frothy than get a jab. Happy client either way though, right?
IB: A few beers might have helped us through a few
lockdowns. But a beer does taste better after a long day out earning it. This simple twist on the VB classic encourages vaccination by reminding us
what we’re missing. It works.