Page 21 - Packaging News magazine Sep-Oct 2022

[The] packaging with a colour palette of dark green and light pastel hues... created a tangible sense of both luxury and prestige.”
ANGELA SPINDLER
soy-based inks. A simple 14-day travel pack was designed using a bamboo pulp box with a simple colour-coded sleeve to differentiate variants. The primary packaging is a rigid box with bespoke inserts and colour coded for the vari- ants using a sticker system, the same system used across the pouches.
Spindler explains that Fedrigoni Arena (uncoated) was used for the majority of the project. It is a FSC stock, which she describes as “superb, with a beautiful finish, very flat surface and it holds solid colour really well,” confirming that the rigid box walls are made from cardboard, derived from post-consumer waste.
“As the range uses Australian botan- icals, we chose to apply this element in a subtle way, across tissue paper and on the inside lining of the shipper. The key monogram features across all ele- ments, either laser- etched/embossed/ debossed or with a spot UV varnish. Its packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes, created a tangible sense of both luxury and prestige.
“As sustainability is now a requisite for packaging, we embed our three core principals in to our design pro- cess, to ensure we achieve packaging
Above: The primary packaging is a rigid box with bespoke inserts and colour coded for the variants using a sticker system, the same system used across the pouches.
that has positive sustainable out- comes,” says Spindler.
The By Beth Collagen Supplement refill pouches, lidded box, stickers, labels, core flute shipper, as well as the materials for the 14-day travel pack, were printed to Australian and European standards, by Colophon Print Management in China.
AGENCY OF PACKAGING
THINKERS AND INNOVATORS Spindler, an award-winning designer, has been in the design business for three decades. She established Depot in 2002, which now operates in the Middle East, US, China and India, as well as here in Australia.
With a focus on food, drinks, fra- grance, beauty and wellness and lifestyle, the multiple award-winning agency is made up of packaging think- ers, creators and innovators.
Depot works on a diverse range of projects with tailored teams hand picked by Spindler for specific proj- ects, and talented collaborators of the highest calibre. ■
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BRAND & PACK DESIGN