Page 23 - Packaging News magazine Sep-Oct 2022

for the communicative creation of a product’s packaging. The number of revisits provides information relating to the amount of times a participant looked at a particular point, defined by the automated optical inspection (AOI). This shows, and allows further examination of, the areas repeatedly attracted by the participant, and helps to discover the reasons.
As seen, the Granoro packaging had the higher value, possibly because the packaging of the Granoro brand was in the centre of the image and therefore in the middle of the other two packs. The revisits report indicates that Rigorosa was at a lower value than Afeltra and Granoro, which may explain why the survey shows that Rigorosa was con- sistently in the last position.
CONCLUSION
The results revealed how important packaging design is in consumer buy- ing behaviour and that packaging design elements such as colour and product information play a key role in decision making. ■
FGI
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SEPTEMBER – OCTOBER 2022 ❙ 23
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1
TTFF: 2.8s Time spent: 1.6s Revisitors: 24/30 – Revisits: 3,8 Fixations: 147
B
TTFF: 0.9s
Time spent: 4.9s 2 Revisitors: 31/31
– Revisits: 6,7
Fixations: 548
TTFF: 4.9s Time spent: 0.9s Revisitors: 20/26
6 – Revisits: 4,3 8 Fixations: 104
7 H
TTFF: 1.3s
TTFF: 5.4s Time spent: 1.6s Revisitors: 24/29 – Revisits: 3,3 Fixations: 123
J
4
9
E C10D
Above: The combined data revealed that participants spent more time focusing on Afeltra (4.9 seconds) while on the Granoro (4.2 seconds) and then on Rigorosa (4.0 seconds).
TTFF: 7.0s Time spent: 0.5s Revisitors: 20/30 – Revisits: 2,5 Fixations: 75
TTFF: 1.2s Time spent: 4.2s Revisitors: 31/31 – Revisits: 7,6 Fixations: 533
TTFF: 3.5s Time spent: 4.0s Revisitors: 30/31 – Revisits: 5,9 Fixations: 391
Time spent: 3.4s Revisitors: 31/31 – Revisits: 6,4 Fixations: 416
TTFF: 14.3s Time spent: 0.1s Revisitors: 6/14 – Revisits: 2,5 Fixations: 25
BRAND & PACK DESIGN