Page 5 - Packaging News magazine Sep-Oct 2022

20
35
50
Through the lens
10
SPRING IS IN the south, and with it comes new life and for some, inspi- ration, presenting a perfect time to include a brand and pack design feature in this issue.
Here you will discover a selection of articles on packaging designs that 'walk the talk' of their brand message and are easy on the eye.
Said to be the windows to the soul, eyes (and what they view), can also open that window into the human mind thanks to eye tracker technology. Our guest contributor Francesco Pinci examines this technology through a study on consumer perception for different stimuli of three brands of spa- ghetti packaging, which revealed the
News
TECH SPEAK
14 The AIP’s Nerida Kelton on the quest for the qualified packaging technologist.
THE BOTTOM LINE
27 Paul Allen applies the sales techniques of a typical dentist to the B2B environment.
PRINT21+PKN LIVE
48 Amplify & Engage: What digitally printed packaging can do for brands, and how print businesses can benefit.
SUPPLIER SPOTLIGHT
50 Packserv says discernment is key to label success.
Said to be the windows to the soul, eyes (and
what they view), can also open that window into the human mind thanks to eye tracker technology.”
degree to which elements such as colour and prod- uct information play a key role in consumer buying behaviour.
Two non-alcoholic drink packaging creations are also in the spotlight – firstly there’s Altina, which bears a sophisticated visual lan- guage, created by design agency Boxer & Co. Then there’s Yes You Can, who successfully produced a can-inspired advent calen- dar for Dry July to hold 32 cans of its beverage.
06 Amcor says outlook bright on FY results
06 Pact revenue up, profits down, strategy on track
07 Robust results for Orora as glass finds new markets
07 Brooke Donnelly is new
Coles GM Sustainability
08 Opal invests $140m in new
corrugated plant
08 Pact, Woolies partner to
boost circular plastic
09 Close the Loop snaps up
Alliance Paper
Regulars
COMMENT
03 Lindy Hughson on Sense and Sustainability.
PEOPLE IN PACKAGING
10 PKN speaks to Great Wrap’s Julia Kay.
INDUSTRY INSIGHT
12 Smithers reviews the rise of reuse and refill packaging.
Blending excellent design with sustainability has become vital as brands move towards the 2025 National Packaging Targets. Packaging design company Depot has demon- strated these virtues in creating the By Beth collagen supplement packag- ing, which won two gold awards and is
shortlisted for another. Sustainability has also been a key
consideration for Avon Graphics as it brings its ecoembellish range of prod- ucts to market. It’s aimed at helping customers understand what can be recycled and to guarantee the use of recyclable embellished products, says the company.
Cheers to Spring, and the birth of more exciting packaging creations! ■
Colleen Bate, Editor
WWW.PACKAGINGNEWS.COM.AU
SEPTEMBER – OCTOBER 2022 ❙ 5
Plus
MACHINERY MATTERS
APPMA and PKN bring you this regular special supplement, focused on news, trends and technology relevant to the Australasian packaging and processing machinery sector.
EDITOR’S NOTE