Page 66 - Print21 Magazine March April 2021

People in Print
the OVERflow
Vivid powers up with new HP Stitch 1000
Faris Memon, sales director at Vivid Ads says the company
has made a million-dollar investment in the latest HP dye-sublimation printing and finishing technology, which will give it 100,000sqm a month production power and enable next day turnaround.
Vivid – not to be confused with Ewan Donaldson’s
Vivad – is the first Australian print commerce business to install the HP Stitch S1000, a super-wide dye-sublimation production printer, which the company says is designed to simplify operation, enable large volumes during peak times, and deliver high quality at fast speeds even when unattended.
Since installation, the HP Stitch has increased the Vivid production capacity by 400 per cent and enabled a 24-hour turnaround time on fabric printed products. Vivid has
also recently invested in the Zund G3 Cutter and Monti Antonio heat press, further cementing its speciality in dye- sublimation printing.
“Dye-sublimation is a complicated process and over recent years we’ve had a huge
Production power: Faris Memon with the new HP Stitch S1000 at Vivid
demand from
our clients across sectors including retail, events and exhibitions who are looking for more reliable, and better quality direct to fabric printed products,” says Memon.
“Our bottleneck has always been printing. We were having to refuse
larger jobs because we couldn’t meet the tight deadlines, but we now have the capacity to cater for high volume jobs, which will have a significant impact on our bottom line.”
Jeremy Brew, worldwide PrintOS and LF solutions expert,
HP, believes the HP Stitch S1000 was the obvious solution in helping Vivid to increase productivity and meet customer demands. He said, “Vivid’s production team can now print at speeds of up to 220sqm an hour, even while unattended, with a maximum capacity of 100,000 sqm per month.
“The HP Stitch features our thermal printhead technology, a first in dye-sub printing, which helps to deliver quality with maximum uptime.
“This printer is largely automated, which means Vivid can spend more time helping customers to bring their display vision to life, and less time on the printing process.”
Vivid caters to hundreds of trade partners, including other printers, marketing agencies and design houses across Australia. “Everything we do at Vivid is completed in-house,” concluded Memon. 21
66 Print21 MARCH/APRIL 2021
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